After the pandemic, the educationalists and students expected the scope and job opportunities for an MBA to decrease significantly, but the things turn out quite differently. Although the pandemic has changed the market condition significantly, the online shift has completely navigated the industry towards the digitization and has been able to minimize the effect to a great extent. This has resulted in dire need of professionals who are equipped with industry specific trends and the MBA graduates of current era are being trained with analytical as well as creative solutions. The recently enhanced and modified MBA curriculum prepares these budding professionals with intense skill-sets and managerial proficiencies, further enabling them to take up bigger corporate roles. As India is gradually shifting to online mediums in every sector along with the leading verticals such as E-Commerce, IT, Digital Marketing, and so on, MBA aspirants must choose their streams wisely to avail these opportunities.
Some of the most preferred MBA streams in India at present are mentioned below.
MBA in Digital Marketing
Owing to the rising importance of digital marketing, many institutes have started offering it as an MBA curriculum. More or less an extension of the traditional marketing skills, this recent addition to the MBA specializations is one of the most popular and successful streams to be opted by the Indian students. Equipping the students with some intense and industry-specific digital skills such as SEM, SEO, SMM, Content Management, Website building, Email Marketing, along with various other distinctive managerial skills.
MBA in Marketing
The responsibilities taken by a marketer often include comprehending the needs of the consumers and then offer apt solutions to them in terms as per their requirements. Simultaneously competing with the contestants in the same market to move ahead of them, a marketer has to make the superlative use of the marketing resources at his/her disposal to stay ahead of the game. Revolving around the 4P’s – Product, Price, Place, and Promotion in line with traditional marketing, MBA in marketing helps the professionals in understanding the consumer behaviours and building relations with them. Along with skills like Strategy building, Analytical thinking, Entrepreneurial skills, and Creativity. Top institutes like Indian Institute of Management (Ahmedabad), Indian Institute of Management (Calcutta), Institute of Public Enterprise (Hyderabad) offer MBA in Marketing.
MBA in Finance
Responsible for planning and controlling the financial assets of the company, the finance managers also engage in analyzing the monetary risk of the organization. Apart from preparing the students to excel in subjects like accounting, money markets, international finance, banking and privatization, MBA in finance also enables them with skills like Strong mathematical skills, Strategic analytical thinking, Leadership qualities, Data metrics understanding and so on. Top institutes like SP Jain Institute of Management & Research (Mumbai), Jain University (Bangalore), IBMR Business School (Gurgaon) offer MBA in Finance.
MBA in Human Resources
Responsible for employing, training, and constructing a team of employees, human resource professionals have to take regular updates on the performance of the employees and simultaneously manage their salary as well as pay hikes. They are also proficient in building a sound employee policy to ascertain healthy working environments, and look after the safety and other necessary amenities of the employees. An MBA in Human Resources trains the young professionals with all the knowledge and necessary trainings to carry out the responsibilities pertaining to the management of human resources. The important skills taught under this program include Articulate communication skills, Leadership qualities, Coordination skills, Crisis management skills, Sensitivity, and so on. Some of the top Institutes offering an MBA in HR include Tata Institute of Social Sciences (Mumbai), Management Development Institute (Delhi), and Xavier Labour Relations Institute (Jamshedpur).
